Whatever the product, be it digital or not, we use it to solve an issue or to make a task easier, or simply because it gives us a sense of joy.
Products are all around us, but we will love only some and ignore or forget the others.
Many people believe that creating a product could be accomplished with luck, a large financial investment and unpredicted conditions like “…ok, let’s launch it and see what happens”.
In reality, achieving a successful product requires defining a clear strategy that begins with asking the right questions.
I built this site to help you create user-centered digital products by sharing my experience within the different stages of a startup and providing real examples from my most recent project.